12/19/2023 0 Comments Gif brewery add sliceThis development comes with a lot of nuance to unpack. “In our studies,” he said, “something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. But in 2022, Prabhakar Raghavan, a Google senior vice president, finally acknowledged that TikTok was creeping into search territory. Is TikTok replacing Google? Not necessarily. The past year, however, finally signaled the first signs of a sea-change, and it’s this: We know-experts have been shouting about the importance of video since YouTube was created in 2005. Marketers live with an especially acute sense of duality-whereas online discourse about marketing reflects an industry moving at lighting speed, mastery of the craft is more about communicating well with channels that haven’t changed much over the past decade.īut there is one recent development we’d like to bring your attention to, and it’s about video marketing. If you work in marketing or run your own brand, you may feel more overwhelmed than most. When technology always seems like it’s outpacing our capacity to ingest knowledge, keeping up can feel like holding down a second full-time job.Įveryone is overwhelmed-there are no clear winners or losers. You couldn’t be blamed for refusing to buy into this false dichotomy. When they do, they end up dividing people into two camps: the early adopters-framed as “winners”-and the skeptical laggers-framed as “losers.” Every few years, tech experts claim we’re at the dawn of a new era.
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